Long-Term Care Planning in Blacksburg, VA

Protect your assets, secure your legacy, and age with dignity right here in the New River Valley.

Licensed in North Carolina

Helping hundreds of families secure their assets since 2014

Coordinating seamlessly with Estate Planning Attorneys and Financial Advisors

The High Cost of Care in the New River Valley

Many families drastically underestimate what it costs to age comfortably.



If you do not have a plan to cover these costs, the default payment method is often your own life savings.


Medicaid is a needs-based program with strict financial limits, which often requires a significant spend-down of assets before assistance is provided. Proper insurance-based planning matters because it is the only way to help ensure that a health crisis does not significantly reduce your retirement accounts, impact the family home, or leave your healthy spouse financially vulnerable.

Comprehensive Protection for Blacksburg Families

As a Financial Consultant, our focus is specifically designed insurance protection for the assets you have accumulated and the portfolio you have built. Our core services for Blacksburg residents include:

Long-Term Care Planning

Structure a strategy to prepare for future care and mitigate financial risk.

Long-Term Care Insurance

Explore coverage options that help fund care while preserving your assets.

Asset Protection Strategies

Work alongside appropriate financial and legal professionals to reduce the impact of long-term care costs.

Life Insurance

Protect your family's standard of living, replace lost income, and secure your legacy.

Annuities

Create stable, guaranteed income streams for your retirement years.

Disability Insurance

Protect your most valuable asset—your paycheck—in case of an unexpected illness or injury.

Your Local Guide to Financial Security

When you are planning for the most critical years of your life, you do not need a 1-800 number or an out-of-state call center. You need a neighbor.


Willie Jester has helped hundreds of families in the New River Valley since 2014. He understands the specific costs of local assisted living facilities, the Virginia Medicaid landscape, and the unique financial goals of families.

  • Educate First

    We guide you through the numbers before any decisions are made.

  • No Pressure

    We provide clear insurance options, not high-pressure sales pitches.

  • Personalized

    Your strategy is structured around your specific home, your assets, and your family goals.

Is This Right For You?

Our consulting services are typically a great fit for Blacksburg individuals and couples who have built a foundation of assets—such as a home or retirement accounts—and want to protect them from being depleted by healthcare costs.

Who this is NOT for:

If you are already in a care crisis and require immediate legal representation for Medicaid qualification, you may need to consult with an elder law attorney. Our goal is proactive, protective insurance strategy for the assets you have already accumulated.

Start Planning Before You Need It

The best time to evaluate long-term care strategies and income protection is while you are healthy, active, and enjoying life. Take the first step today to understand your options and structure a layer of protection around your wealth.