Meet Willie Jester

Helping families protect what they have built with clear, no-pressure insurance consulting.

Licensed in Virginia & North Carolina

Helping hundreds of families secure their assets since 2014

Coordinating seamlessly with Estate Planning Attorneys and Financial Advisors

A Dedicated Guide for the New River Valley


Willie Jester is the founder of Midtown Financial and a dedicated long-term care planner.


Willie is passionate about LTC because of the impact he has seen on his on family, which he is happy to share.

 

He works hand-in-hand with local estate planning attorneys to ensure that your insurance strategies and your legal documents are perfectly aligned. He is committed to providing his neighbors with the strategies they need to age with dignity and financial security.

Clarity and Direction. Zero Pressure.

The financial industry can often use complex jargon to sell products. Willie's approach is entirely different. As an insurance-focused consultant, his philosophy is simple:

  • Educate First

    You cannot make good decisions without good information. Whether you attend a seminar or a one-on-one meeting, the first goal is always to help you understand your risks and your options.

  • Provide Clear Options

    There is no one-size-fits-all solution. Willie walks you through traditional insurance, hybrid policies, and asset protection strategies in plain English.

  • Structure a Strategy That Fits Your Life

    Your strategy is structured around your specific financial situation, your health, and your legacy goals, coordinating with your other professional consultants when needed.

Ready to Secure Your Future?

The best time to evaluate extended care strategies and life protection is while you are healthy and have the widest array of options. Take the first step toward peace of mind today.