Meet Willie Jester

Helping families protect what they have built with clear, no-pressure insurance consulting.

Licensed in Virginia & North Carolina

Helping hundreds of families secure their assets since 2014

Coordinating seamlessly with Estate Planning Attorneys and Financial Advisors

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A Dedicated Guide for the New River Valley


Willie and his wife Leslie have been in Blacksburg since 1994. They are heavily involved in the community and enjoy all aspects of living in the New River Valley. Their kids, Dylan and Madi, have thrived in the community and are also Hokies!


Willie is the founder of Midtown Financial and a dedicated Extended Care planner. While working with clients all over Virginia and North Carolina he has a network of peers that can help from California Wineries to Georgia Peaches.


Willie is passionate about Extended & Long-Term Care because of the impact on his own family, for three generations; which he is happy to share.

 

He works hand-in-hand with Estate Planning Attorneys & Financial Advisors to ensure that your insurance strategies and your legal documents are perfectly aligned. He is committed to helping you build the Plan you need to age with peace, pride, dignity and financial security. Legacy lasts forever.

Clarity and Direction. Zero Pressure.

The financial industry can often use complex jargon to sell products. Willie's approach is entirely different. As an insurance-focused consultant, his philosophy is simple:

  • Educate First

    You cannot make good decisions without good information. Whether you attend a seminar or a one-on-one meeting, the first goal is always to help you understand your risks and your options.

  • Provide Clear Options

    There is no one-size-fits-all solution. Willie walks you through traditional insurance, hybrid policies, and asset protection strategies in plain English.

  • Structure a Strategy That Fits Your Life

    Your strategy is structured around your specific financial situation, your health, and your legacy goals, coordinating with your other professional consultants when needed.

Ready to Secure Your Future?

The best time to evaluate extended care strategies and life protection is while you are healthy and have the widest array of options. Take the first step toward peace of mind today.